![]() ![]() You can usually get by with capitalizing the first letter of each word or keeping it all lower case for the description text. You can fix this by custom kerning the letters. Notice how the default kerning produces weird spacing issues between the S, T, and O. No matter the font, you’ll likely have to adjust kerning issues by hand.Ĭheck out the example below. You’ll want to take a look at your kerning (spacing between characters) and fix any tracking issues. Often, lower thirds will capitalize the text on top. A typical lower third will feature a name on top and a title below. It would be best to think about how you will lay out your font on your lower third. This is known as type pairing, and there are many excellent resources online for choosing the right type pair for your project. If you want to take your lower thirds to the next level, you can pair two different fonts together. Use a modern sans-serif font like Helvetica Neue, Lato, or Avenir. This means you’ll want to steer clear of both cursive and overly ornate fonts. Readability is incredibly important for excellent lower thirds, so it’s essential to choose a good font that can be scanned. Typographyįont choice and character layout are where you can begin to see the difference between a professionally designed lower third and one designed by an amateur. Let’s run over the primary graphical elements that go into an 元 to make sure it correlates with your video. Your 元 could be an elaborately animated floral lower third that introduces the florist or a simple text line that introduces a law official. However, and somewhat contradictory, how they look will completely dictate how the medium is received. Instead, you can focus on the subject.Īs with most factors within creative applications, there is no set standard as to how your lower thirds should look. Furthermore, the lower third can also house secondary tags such as your social media handles, which acts as a follow-through for the invested viewer and doesn’t require you to give a vocal call to action. ![]() And conversely, not everyone may know specific landmarks (you may have a young viewer watching). The person watching may not have fully heard your name (perhaps the TV is on mute). However, it’s essential to consider a few factors. Or, maybe the location is obvious (such as having the Eiffel Tower in the background)-so why have a Paris, France 元 appear? Additionally, you may wonder if you need the 元 because you may have introduced yourself already. They are necessary to introduce elements to the video without it being a detriment to the presentational flow. You might wonder, “Do I need a lower third?.” For most circumstances, yes. However, you will usually find them on the lower left, sometimes on the lower right, but rarely in the middle. There’s typically no wrong third to place the 元. It’s called a lower third because that’s exactly where it appears on the screen on the lower half and in one of the screen thirds. A lower third, also called an 元, is a non-intrusive motion graphic that displays necessary information such as the guest’s name, the location, or even a short sentence of tips. Whether you’re watching a YouTube video, a news broadcast, or a Saturday night game show, you’re more than likely to see a lower third appear on the screen. To help with this problem, we’ve put together a few pointers for creating lower thirds like a pro. Unfortunately, many people new to video editing overthink the process and end up with distracting graphics. Here are a few tips for designing superior lower thirds. A lower third is a fantastic way to display important information to your audience.
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